Cohn & Wolfe | Montreal launches unique new strategic communications and economics consulting practice

June 6th, 2015

Cohn & Wolfe | Montreal is proud to announce the launch of a unique new service in the strategic communications industry – a combined and tailored approach to consulting across the communications, economics, and media relations disciplines. The announcement was made in the margins of the annual conference of the Association des économistes du Québec, which closes today.

Public and private sector organizations across the board are looking to position themselves on issues on the basis of sound economic arguments, made possible by thorough analysis and economic study. Cohn & Wolfe | Montreal is ready to meet this demand by offering its clients innovative communications strategies underpinned by an expertise in economic affairs. This integrated service offering represents the first of its kind in the public relations and strategic communications industry in Quebec, and sets the firm apart from its competition.

‟Our clients and their stakeholders look for added value in communications, and well developed arguments are often based on quantitative analysis and economic impacts. Our strength lies in our ability to communicate complex economic issues in a language that all stakeholders will readily understand and appreciate, ˮ said André Bouthillier, Managing Partner of Cohn & Wolfe | Montreal.

Economist Pierre Langlois, who recently joined the Montreal team, is responsible for this new practice area. Pierre has considerable experience of over fifteen years in the fields of economics and public affairs. He has the unique ability to clearly communicate technical economic issues in layperson terms. He demonstrated this during his time working as an economist in various public and governmental institutions, as well as in the private sector, where he was a regular media contributor on economic issues, and notably on the radio.

‟All organizations need to position themselves on the basis of sound arguments. This is true whether they are looking to justify public investment, government policy, or specific regulation. Economic analysis can greatly benefit a communications strategy, and help strengthen key messages, ˮ added Pierre Langlois.

Cohn & Wolfe | Canada is a public relations consultancy offering a range of communications advisory services with offices across the country. The agency also leverages its worldwide network of communications professionals in over 45 countries.

For more information, please contact Pierre Langlois, Cohn & Wolfe, at 514 845-7044.