This makes brand reputation management more important than ever. We help brands understand the emotional and ethical triggers that may affect how audiences feel about them and we build proactive and reactive strategies around them. Imperative to this is ongoing monitoring of brand sentiment and flagging any potential sources of friction before they evolve into a crisis.

Times have changed and more than ever branding is a key element of any business model. Audiences today view brands as an extension of their own identity. It’s no longer a product benefits game–it’s about what a brand stands for. Yes, brands are actually now an integral element of one’s own self-expression.

Our services include:

  • Friction Monitoring™;
  • Audience insights and engagement strategy;
  • Content strategy and development;
  • Social media escalation planning and; and
  • Stakeholder and influencer engagement.

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