Senior Digital Strategist

April 4th, 2017 | by David Gordon

Cohn & Wolfe has an immediate opportunity for a Senior Strategist in our Toronto office and is looking for someone whose enthusiasm for business analysis, qualitative research, web analytics and industry trends insights helps define them. The ideal candidate will have substantial (8-10+ years) experience, a passion for digital and data analytics, combined with a leadership mindset, the ability to operate in a multi-faceted role and an entrepreneurial instinct for growing client relationships.

Job description

The most important contribution of this role will be insights into clients’ businesses, their competitors, and trends in their respective industries and how Cohn & Wolfe can help them achieve their business objectives or overcome challenges.

The candidate will be responsible for helping to guide colleagues and clients alike in the development of integrated communication programs; being one step ahead on the continual evolution of the digital/social landscape; determining how the rapid evolution of digital channel development applies to client strategies; planning and executing creative client programs.

This position will involve managing, motivating and cultivating colleagues – all of whom are highly-skilled communicators. The candidate will contribute to maintaining and expanding existing business, winning new business and setting the tone for how it is managed.

Essential Job Duties:

  • Develop and grow relationships with key client contacts
  • Lead the planning, implementation and measurement of digital programs (influencer outreach, content creation, online community development, research and analytics)
  • Define and document requirements through business analysis, qualitative consumer research, and web analytics
  • Recommend, plan, coordinate and/or execute pertinent research, analysis activities:
    • Competitive benchmarking studies
    • Qualitative, consumer research (ie. usability testing, focus groups, field study)
    • Requirements gathering sessions and stakeholder interviews
  • Define measurement strategies to support ongoing program optimization
  • Become an authority on the client’s business sector
  • Synthesize and communicate the results of research to clients and project teams
  • Collaborate with the team on overall strategy development
  • Actively participate in the development of pitches, new business presentation and RFP responses

About You:

  • Have a proven ability to think creatively and boldly
  • Continually stay abreast of latest digital marketing industry trends, including paid search, display, content marketing and more
  • Have solid understanding of measurement frameworks, research, analytics and strategy
  • Have experience in an interactive agency or PR/advertising agency
  • Develop and champion new program enhancements and initiatives internally
  • Demonstrate knowledge and experience with managing interactive production (e.g. website development, audio/video production, mobile assets) from concept to completion
  • Are a critical thinker with the ability to conduct and analyze web-based research
  • Have proven experience managing simultaneous projects across multiple industries
  • Possess strong program management and implementation skills
  • Are highly-skilled at motivating, developing and leading others
  • Have an ability to work efficiently with cross-practice teams
  • Have superb client service skills

About Us

As a strategic communication agency, we provide a full range of services to many of Canada’s best known brands, helping clients achieve their business goals by providing seasoned perspectives, counsel and services, as well as purposeful creativity.

By working with Cohn & Wolfe, our clients gain a partner who digs deeper and imagines more when it comes to developing bold and innovative public relations solutions.

Our culture is based on a ”Go for the bold” philosophy summed up in our mantra: Dig Deeper. Imagine More. We look for people willing to dig deeper to find the hidden patterns, connect the unconnectable, make the impossible imaginable, and the daunting doable – seeking people and clients who inspire us as much as we inspire them.

It’s the same entrepreneurial spirit that transformed Cohn & Wolfe from one office in Atlanta, Georgia to a top 10 global powerhouse.

We honestly believe that every single day gives us a chance – somehow, some way – to discover or produce or inspire something new, something original, no matter how major or how minute.

At Cohn & Wolfe, we embrace your thinking, feed your ambition, unleash your potential, and even accept all your weird quirks that drive your friends crazy.

If you’re interested in finding nourishment for your unquenchable curiosity and immutable creative spirit – give us a call.