Cohn & Wolfe Strengthens Digital Practice

May 17th, 2018

Cohn & Wolfe Strengthens Digital Practice
– Erin Jacobson joins firm as Head of Digital –

TORONTO, May 17, 2018 – David Gordon, Managing Partner of Cohn & Wolfe, today announced the appointment of Erin Jacobson as Head of Digital.

In this role, Ms. Jacobson will grow and amplify the agency’s existing expertise in digital strategy through her data-centric approach to audience insights. Her approach contributes to solving complex business and organizational problems, as well as driving client results by taking a user-first approach to channel selection, technology and content creation. This strategic philosophy is based on more than a decade of experience developing digital strategies and deploying multi-channel programs that deepen audience engagement in a multitude of industries and high profile public engagements.

“With Erin leading the firm’s digital team, Cohn & Wolfe continues to demonstrate our commitment to the evolution of the agency and our clients,” said Gordon. “In growing the agency, we look for leaders and innovators who can embody our pledge to dig deeper and imagine more for our clients. With Erin, we are pleased to extend the depth of digital services we are able to provide, including digital advocacy and expertise tested in the aggressive world of electoral politics.”

In 2014, Ms. Jacobson was recognized by Marketing Magazine as one of Canada’s Top 30 Under 30. Prior to joining the firm, she was responsible for the Western Canada digital practice of a leading global public relations agency. She previously worked with the New Democratic Party of Canada and the late Jack Layton to lead brand standards, including web, social and email, through the 2011 election campaign.